bugs me

You know what bugs me, when people name things and purposely don't spell them right. Or when a non-ghetto person names something ghetto. For instance, I have this little box next to me that says "Tissue Pak". What purpose does it serve to take the 'c' out? Why not just spell it right? I understand when they change the first letter from a 'c' to a 'k' or vice versa to make it an alliteration. I don't love it, but its not as bad. For instance, Kiddie Kamp. But this is what got me on this subject. There is this stamp company I like called Unity. They made a storage system for their stamps and they wanted help to think of a name. What did they call it? Rubba Rack. What is Rubba? Do you mean Rubber? Then why not call it Rubber Rack? Does it make that much difference to call it Rubber over Rubba. And the owner is definitely not ghetto. So WHY on earth would you called it Rubba?